The Secrets Of Steve Jobs’ iPad Presentation

By

steve_jobs_iPad_presentation

Visual Simplicity.

There are no bullet points in a Steve Jobs presentation. Most of his slides are highly visual— photographs and images. This is called picture superiority; we retain information better when it is presented as text and pictures instead of text alone. Look at some of the slides from the iPad announcement. Each feature is represented visually—one feature, one idea per slide.

Newsletters

Daily round-ups or a weekly refresher, straight from Cult of Mac to your inbox.

  • The Weekender

    The week's best Apple news, reviews and how-tos from Cult of Mac, every Saturday morning. Our readers say: "Thank you guys for always posting cool stuff" -- Vaughn Nevins. "Very informative" -- Kenly Xavier.