The Secrets Of Steve Jobs’ iPad Presentation

The Secrets Of Steve Jobs’ iPad Presentation

Steve Jobs doesn’t follow a presentation template but as outlined in my new book, Amazon ($10.00), he does consistently follow the same principles that have turned Apple product launches into an art form. The iPad announcement on Wednesday, January 27th was no exception: classic Steve Jobs.

Photos courtesy of Gizmodo.


The Secrets Of Steve Jobs’ iPad Presentation

Twitter Friendly Headlines.

Jobs always frames a new product for the benefit of the press and his customers. These headlines are descriptive, tangible and short, fitting well within a 140-character Twitter post. What’s an iPod? “1,000 songs in your pocket.” On January 27, Jobs created a 92-character Twitter friendly headline for iPad: Our most advanced technology in a magical and revolutionary device at an unbelievable price. On cue, the Apple web site posted images of the iPad on the home page alongside the same headline that Jobs had revealed minutes earlier. The headline is consistent across all marketing channels including the presentation, press releases, Web site and advertisements.

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About the author

Carmine GalloCarmine Gallo is the author of The Presentation Secrets of Steve Jobs. He is the communication skills coach for the world’s most admired brands, including IBM, Nokia and Chase. He writes a weekly leadership and communications column for BusinessWeek.com. More about Carmine Gallo at his Gallo Communications website.

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Posted in Apple, iPad, News, Steve Jobs, Stevenote, Top stories |