iOS users have proven they have an uncanny ability to waste obscene amount of coin on silly in-app purchases, and the latest tech-titan to cash in on all that spending is none other than reality star Kim Kardashian.
Kim launched her first iOS game at the end of June to surprisingly great reviews, but the bigger surprise is the mountain of cash Kardashian and developers Glu Mobile are about to make off of all the fans flocking to download a piece of Kim’s Hollywood life.
Kim Kardashian: Hollywood, the iOS video game that teaches users how to climb through the social ranks of Hollywood, one A-list date at a time, is expected to make an ungodly $200 million by the end of 2014, reports Bloomberg, anchored by in-app purchases for new clothes, handbags, and energy stars that make sure you can ace those sexy virtual photo shoots and club appearances.
Since its release on June 25th, Kim’s game has quickly risen to top of the App Store charts, where it currently holds the #2 spot on the top free apps. The game’s success has caused shares of Glu Mobile to shoot up 42 percent in the last few weeks, as the company also has the #3 free app on iOS, Dino Hunter, which was released last Thursday.
There’s no word on how big a cut Kim will take from the projected $200 million in revenue, but if even a fraction of its users are spending $500 to keep up with the Kardashian, it looks like the reality star’s earnings will certainly top the all-time high of $28 million she brought home in 2013.