iPhone 6’s big roar scares off smaller smartphone makers


Consumers are so excited about the iPhone 6 we wish Apple would Mufasa.

Someone looking for a meme worthy video could do worse than overlaying the soundtrack of a Savannah wildlife documentary with footage of tech companies vying for users to buy their next big smartphone.

Just like a lion feeds first, while the scavengers hang around and wait for scraps of spare meat to show up, so a new report from Digitimes claims non-Apple smartphone vendors looking to release high-end models in the second half of 2014 are getting increasingly worried that there aren’t going to be enough component supplies available. The reason? Component makers are all working on the iPhone 6.

And that’s just the start of it.

The report also says many of these rival vendors are delaying the launch of new smartphones since they realize that getting in the way of the iPhone 6 path of destruction could cost them between 10 and 20 percent of their sales.

Supply chain sources are allegedly holding back until Apple makes its move — and reveals its much-speculated-upon next generation iPhone specifications — and will then “launch a new wave of smartphones and marketing attacks to gain back market share.”

Yeah, good luck with that one.

  • aardman

    “Game over, dude” is the phrase that comes to mind after reading this article.

  • Derek Schlicker

    Well that’s one way to hinder competition. Buy out the supply chain.

  • Christopher Synther Wilson

    What a load of crap.

  • Robert Trance

    After iOS 8, OSX Yosemite, iPhone 6 and additional new Macs and iPads, good luck for competitors. There are tsunami sized waves of reasons for consumers to stay or come to/with Apple! Very same to developers

About the author

Luke DormehlLuke Dormehl is a UK-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Formula: How Algorithms Solve All Our Problems, And Create More and The Apple Revolution, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme, and other publications. He'd like you a lot if you followed him on Twitter.

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