Apple celebrates LGBT rights in new ‘Pride’ video

Screen Shot 2014-07-08 at 12.15.21

Back on June 29, thousands of Apple employees and their families marched in the San Francisco Pride Parade, coming from all over the world to support LGBT rights and to celebrate Apple’s commitment to equality and diversity. Tim Cook and Apple environmental adviser Lisa P. Jackson were two of the prominent Apple employees to attend, while Apple gave out $1 iTunes gift cards to onlookers at the parade.

A little over a week later, Apple has put together a video set to Coldplay’s “A Sky Full of Stars” showing the company’s lead-up to the parade, including the unboxing of thousands of commemorative “Apple Pride” T-shirts, a pre-event celebration and special bicycles and rainbow-colored flags.

The video can be seen below:

Cook has been a strong advocate for LGBT rights while leading the ship at Apple. Late last year, he penned an opinion piece for The Wall Street Journal urging Congress to approve a bill designed to “protect workers against discrimination based on sexual orientation and gender identity.” During the San Francisco Pride Parade, he also tweeted “inclusion inspires innovation” — a line that is repeated in Apple’s new video.


About the author

Luke DormehlLuke Dormehl is a UK-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Formula: How Algorithms Solve All Our Problems, And Create More and The Apple Revolution, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme, and other publications. He'd like you a lot if you followed him on Twitter.

(sorry, you need Javascript to see this e-mail address)| Read more posts by .

Posted in News, Top stories | Tagged: , , |