Back on June 29, thousands of Apple employees and their families marched in the San Francisco Pride Parade, coming from all over the world to support LGBT rights and to celebrate Apple’s commitment to equality and diversity. Tim Cook and Apple environmental adviser Lisa P. Jackson were two of the prominent Apple employees to attend, while Apple gave out $1 iTunes gift cards to onlookers at the parade.
A little over a week later, Apple has put together a video set to Coldplay’s “A Sky Full of Stars” showing the company’s lead-up to the parade, including the unboxing of thousands of commemorative “Apple Pride” T-shirts, a pre-event celebration and special bicycles and rainbow-colored flags.
The video can be seen below:
Cook has been a strong advocate for LGBT rights while leading the ship at Apple. Late last year, he penned an opinion piece for The Wall Street Journal urging Congress to approve a bill designed to “protect workers against discrimination based on sexual orientation and gender identity.” During the San Francisco Pride Parade, he also tweeted “inclusion inspires innovation” — a line that is repeated in Apple’s new video.