Almost half of UK smartphone web traffic is generated by iPhones alone

UK_Mobile_Traffic_by_Manufacturer-ChitikaInsights

iPhones represented 48.9 percent of the UK’s smartphone-based web traffic in Q2, according to a new study by Chitika.

While Samsung came in at the expected second place, its percentage (22.8 percent) was much closer to BlackBerry’s (16.8 percent) than it was to Apple’s. The rest of the numbers were made up of HTC, Nokia, Sony, Google and Motorola handsets.

This is likely to be disappointing for the South Korea-based Samsung, which has recently been investing heavily in marketing its smartphones in the UK — including a “rebranding” of London’s Heathrow airport’s Terminal 5 in order to promote its latest Galaxy S model.

Yesterday Cult of Mac revealed that Samsung’s new Galaxy S5 smartphone was outsold by both the iPhone 5s and iPhone 5c during the month of May: the first month Galaxy S5 was on sale in the country.

Apple’s web dominance isn’t likely to go down anytime soon, either. As Chitika notes:

“With one or more new iPhone models on the horizon for this fall, it’s highly probable that Apple will retain its near-fifty percent usage share at year’s end. The launch of the previous models in 2013 were particularly well received in the UK, and there’s little reason to believe that the response will ebb substantially this time around.”

In case you’re wondering, these stats are very similar to the situation in North America, where previous research has shown that the iPad is crushing every other Android tablet combined when it comes to web traffic.

Related

About the author

Luke DormehlLuke Dormehl is a UK-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Formula: How Algorithms Solve All Our Problems, And Create More and The Apple Revolution, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme, and other publications. He'd like you a lot if you followed him on Twitter.

(sorry, you need Javascript to see this e-mail address)| Read more posts by .

Posted in News, Top stories | Tagged: , , |