(RED) says Bono was just joking about Apple’s ‘modesty run amok’

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Earlier this week, Bono blasted Apple for “modesty run amok” in regards to the company’s charity work.

Claiming that Apple was like a secretive cult, he said that Apple didn’t do enough to broadcast its work for the Global Fund as part of Product (RED). Apple has raised $75 million for the charity since 2006.

Bono’s tongue was obviously in cheek, but (RED) has now released a statement, clarifying that Bono was expressing “faux outrage” and he was just making a joke.

In their statement, (RED) says:

Bono has been one of Apple’s biggest supporters, pushing back publicly on those who have made negative assumptions about the company’s charitable work, simply because they don’t shout it from the rooftops. That modesty is their right, and in many ways admirable.

They then went on to thank Apple, Steve Jobs, Tim Cook and Ive for the “the game-changing impact they have made for (RED) and the fight against this disease.”

As we said at the time of Bono’s original comment, even though he was joking, Apple’s uncharacteristic modesty about its work fighting AIDS might actually be a problem. When the rest of the tech world is taking its cues from Cupertino, is it really right for Apple to be modest about making such a big difference in the world, when they could be inspiring other companies instead?

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John BrownleeJohn Brownlee is a Contributing Editor. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his wife and two parakeets. You can follow him here on Twitter.

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