‘Stay in your lane’ and other transition tips from Apple’s new retail chief

AngelaAhrendts

Apple’s new head of retail has some tips on transitioning to a new job

Assimilating into the mothership’s culture isn’t easy (just ask John Browett) but Angela Ahrendts looks well on her way to becoming one of the regulars at Apple HQ.

The recently hired retail chief has only been at Apple for two months, but in a recent blog post, the former Burberry CEO says she’s learned a few tips transitioning from London and the fashion industry to Silicon Valley’s tech scene, and she’s ready to divulge her wisdom to anyone disoriented during the first 90 days of a new job.

Here are three tips she has on how to assimilate and thrive during a transition:

Stay in your lane

“It’s human nature to feel insecure about everything you “don’t know”. By staying focused on your core competencies you will be able to contribute much sooner, add greater value long term, and enjoy and have more peace especially in the early days.”

Ask questions, don’t make assumptions

“Questions invite conversations, stimulate thinking, break down barriers, create positive energy and show your willingness to understand and learn. Questions show humility, acknowledgement and respect for the past, and give you greater insights into both the business and individuals.”

Trust your instincts

“Never will your objectivity be as clear or your instincts sharper than in the first 30-90 days. Cherish this time and fight the urge to overthink. Real human dialogue and interaction where you can feel and be felt will be invaluable as your vision, enabled by your instincts, becomes clearer.”

Apple leaders are usually discouraged from having a large public profile, but Ahrendts has been contributing blog posts to LinkedIn since her Burberry days, a practice Apple seems perfectly fine to allow to continue.

Perhaps this is another sign of the new, softer side of Apple?

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Buster HeinBuster Hein is Cult of Mac's Social Media Editor. Hailing from Roswell, New Mexico, but now spending his days in Phoenix, Arizona, he wastes most of his time eating burritos and reading Spanish romance novels. Twitter: @bst3r.

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