Yo! Check out this crazy messaging app with a unique twist

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You know those ideas that are so simple you feel like you really could have come up with them yourself? Yo is one of those apps.

Launched on April Fools’ Day, it has recently become inexplicably popular — with 2 million messages sent over just the past month. If you haven’t used it, the idea behind it is simple: like Snapchat, you establish a username inside the app and can then send push notifications to friends reading “Yo” and featuring audio of a voice saying the same thing. Oh, and did I mention that it’s creator has just raised $1.2 million in funding?

Yo joins a slew of recent communication apps all hoping to be the next Snapchat. Among these is Pikichat, the disappearing messages app with a difference we profiled recently, as well as Slingshot, Facebook’s new spin on photo-messaging apps.

Chances are that Yo is a temporary craze that will peter out once the novelty of sending single word messages wears off. If you (yo?) want to be part of the latest social media craze, though, Yo can be downloaded from the App Store, available for all iOS devices running iOS 5.0 and above.

When did Twitter’s 140 characters become 138 characters too many?

  • derkunde

    no

  • Nelis Lamprecht

    I reckon a WTF message app would be more appropriate(and successful).

  • simosim

    its creator

About the author

Luke DormehlLuke Dormehl is a UK-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Formula: How Algorithms Solve All Our Problems, And Create More and The Apple Revolution, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme, and other publications. He'd like you a lot if you followed him on Twitter.

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