Apple’s new 21.5-inch iMac starts at $1,099


The online Apple Store is back up and, as many suspected, there’s a new low-end 21.5-inch iMac for sale.

Featuring a 1.4Ghz dual-core Intel Core i5 processor, 8 GB memory, a 500GB hard drive, and integrated Intel HD Graphics 5000, the iMac is available for shipping within 24 hours at $1,099. The specs were leaked earlier today when French Apple website Macplus posted the below image of a box for the new iMac.

Photo: Macplus

Photo: Macplus

The specifications and low price will allow Apple to target lower-end consumers wanting to buy its all-in-one desktop.

Respected analyst Ming-Chi Kuo of KGI Securities had previously suggested that Apple was working on a new, low-end iMac, which would let it compete with desktops from companies like HP and Lenovo — both companies having experienced significant sales growth in emerging markets such as China.

Apple has already refreshed its MacBook Air lineup in April, adding faster processors and a smaller pricetag — making them the most affordable notebooks of their kind in Apple history.

About the author

Luke DormehlLuke Dormehl is a UK-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Formula: How Algorithms Solve All Our Problems, And Create More and The Apple Revolution, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme, and other publications. He'd like you a lot if you followed him on Twitter.

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