Apple’s new 21.5-inch iMac starts at $1,099


The online Apple Store is back up and, as many suspected, there’s a new low-end 21.5-inch iMac for sale.

Featuring a 1.4Ghz dual-core Intel Core i5 processor, 8 GB memory, a 500GB hard drive, and integrated Intel HD Graphics 5000, the iMac is available for shipping within 24 hours at $1,099. The specs were leaked earlier today when French Apple website Macplus posted the below image of a box for the new iMac.

Photo: Macplus

Photo: Macplus

The specifications and low price will allow Apple to target lower-end consumers wanting to buy its all-in-one desktop.

Respected analyst Ming-Chi Kuo of KGI Securities had previously suggested that Apple was working on a new, low-end iMac, which would let it compete with desktops from companies like HP and Lenovo — both companies having experienced significant sales growth in emerging markets such as China.

Apple has already refreshed its MacBook Air lineup in April, adding faster processors and a smaller pricetag — making them the most affordable notebooks of their kind in Apple history.

  • Hang_the_rich

    Still fitting almost inaccessible electro-mechanical drives and still charging a ridiculous £160 to replace it with a 256GB SSD.

  • Patrick Ahles

    Why do you show an older model iMac with this article?

  • EducatedToPerform

    I wanted a reduced 27″ model.

    • San Diego Dave

      Yeah, this is tempting, but I would only be interested in an iMac with a much larger screen.

  • Ameer Gittens

    This is still not a “cheap” or “affordable” computer. “Affordable” is the one thing Apple cannot seem to do.

    • Elena Genuos

      Don’t want to do. They’re afraid of that market.

  • JD

    RIP OFF.

    The mac mini has better specs for way less.

  • Elena Genuos

    Ming-Chi Kuo is a respected analyst? By whom and why? Other than web sites who keep introducing him as respected, noted or whatever. Let’s see some statistics on accuracy for example.

About the author

Luke DormehlLuke Dormehl is a UK-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Formula: How Algorithms Solve All Our Problems, And Create More and The Apple Revolution, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme, and other publications. He'd like you a lot if you followed him on Twitter.

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