Apple expands human curation in European App Stores

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When browsing the App Store, it’s easy to get lost in an endless sea of apps. Apple tries to make it easier to find the best apps with a team of editors that handpick the best options in different categories, like productivity and health.

In Europe, Apple now has editors curating seven more categories of the App Store, reports The Guardian. Adding more kinds of apps that are curated puts European App Stores on a closer level to the U.S. and Canada, where every category has human editors.

Before today, only the games, kids, education, food and Newsstand sections of the App Store were curated in Europe. Now productivity, photo & video, sport, music, lifestyle, health and travel have been added to the mix.

European App Store changes will notice the changes when visiting the front page of the App Store, where Apple has put up a new landing page to highlight the additions.

If Apple’s editorial strategy is handled similarly to how it works already in North America, Europeans can expect roundups of the best apps for different activities and events, like camping and the World Cup.

In the new iOS 8, Apple is trying to improve the experience of looking for apps with a new Explore tab that will pull in recommendations based on location and App Store editors.

About the author

Alex HeathAlex Heath is a journalist and co-host of The CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." He lives in Lexington, Kentucky. If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Follow him on Twitter.

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