McGraw-Hill Cut From iPad After CEO’s Loose Lips on CNBC

Maybe Terry McGraw III forgot the old World War II saying about loose lips. Not only can they sink ships, but prime exposure for your brand as well. It seems Apple CEO Steve Jobs didn’t like his iPad being unveiled by McGraw, CEO of textbook publisher McGraw-Hill on CNBC a day before the big event.

“Insiders say as soon as Terry shot his mouth off on CNBC, Jobs had the company cut from the presentation,” according to VentureBeat. Sure enough, Wednesday, when Jobs took the stage, McGraw-Hill’s logo was absent from a screen listing publishers involved in the iPad.

On Tuesday, McGraw appeared on CNBC, saying “Yes, they’ll [Apple] make their announcement tomorrow on this one,” referring to the tablet eventually known as the iPad. The publishing CEO went on to confirm rumors that the device would use the iPhone OS, allowing for easy transfer of apps to the new gadget.

Although publishers have been mentioned before in stories leading up to the iPad unveiling, they’ve been indirectly quoted or simply named as participants in meetings with Apple, such as HarperCollins. However, McGraw’s blatant public comments appear to have angered Jobs, legendary for his tight control of information. Unknown is whether the publisher was denied his time in the spotlight or will suffer even more, being locked out of the iPad altogether.

[Via VentureBeat, Silicon Alley Insider]

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Ed Sutherland is a veteran technology journalist who first heard of Apple when they grew on trees, Yahoo was run out of a Stanford dorm and Google was an unknown upstart. Since then, Sutherland has covered the whole technology landscape, concentrating on tracking the trends and figuring out the finances of large (and small) technology companies.

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http://www.terminaljunkie.com/wp Thomas Chai
Remember what Steve Job said before during the D discussion with Bill Gates? He said “Isnâ€™t it funny? A ship that leaks from the top.â€
G Lucas
We should all be a lot more scared of Steve than we ever were of Bill! Apple has been screwing money out of people by far more devious means than Bill could have ever thought possible. The Apple cult grows and as it does, it sucks up money without its fans even batting an eyelid. Up until now, we could at least commend Apple products for being well designed and genuinely trend setting. However, iPad – apart from sounding like a feminine hygiene product, lacks anything revolutionary and it doesn’t even look good with that huge bezel around it. In light of that, maybe we can see why Steve didn’t wanted to keep things buttoned-up otherwise, there would have been time for people to realize the emperor had no clothes on!
http://www.metrokids.ca Conrad
*sigh*
The bezel is where you put your fingers. Good job, though.
And as far as feminine hygiene products go… really? Is everyone 10 all of a sudden? Wow.
Tom
I woulld be very shocked if Jobs cuts McGraw-Hill from further relations. It would hamper using the iPad in Schools since many books are published by them.
If he did, I would see Jobs in a spoiled kid kind of light. Far worse than a Gates reaction.
http://twitter.com/mighttees Erfon Elijah
yeah i don’t think he’ll cut mcgraw out completely–he’s not that insane. i don’t think the feminine jokes will ever die either.
Joseph
Jobs also said in the keynote that Apple had deals with “5″ publishers.
http://spam.net Jizzo
It’s called ‘Confidentiality Agreement’, and McGraw-Hill violated that agreement, so then, after agreements were broken between the companies, Apple resolved the issue by removing a blabbermouth from the list of players – this should be standard in confidentiality agreements! If you are not confidential with information, you should not be entrusted with such information – period!
I have no regrets that Apple did this, since it’s better than suing the pants off of McGraw-Hill thusly raising the prices of our students’ books in schools to make up for the loss of profit share in the ‘iPad’ market.
Remember though, as of today, this is still a ‘conceptual test-market’, as no iPads are available for sale, and third-party apps are still in the works.
McGraw-Hill aside, Microsoft will undoubtedly release something heavier, uglier, and less efficient but cheaper by at least a hundred bucks.
Zac
@ G Lucas
Actually it is Bill Gates’ Microsoft thats been screwing money from 100 of millions of people, not to mention dubious business moves to achieve their monopoly on the desktop via OEM’s and retailers. $400 for Win7 on a disk that cost 20cents to make which doesn’t do anything different than what I have now, not to mention the new hardware you have to purchase to make use of the graphics. Do I have a choice of what operating system I want on a PC from my local computer retailer? No. So many companies would love a business like this. It is no wonder that Bill Gates is a multi-billionaire, one of the worlds richest.