Apple nails down Trent Reznor as part of Beats deal


Like an enthusiastic groupie, Apple is picking up musicians left and right these days. The latest report, confirmed by a spokesperson for Beats, says the Nine Inch Nails frontman Trent Reznor will not be leaving Beats following the Apple acquisition.

Reznor was hired by Jimmy Iovine back in January 2013, joining the company as its Chief Creative Officer, and charged with helping build up its streaming music services. At the time of the hire, Iovine said that Reznor would “bring an emotional connection back to the act of music discovery.”

Reznor confirmed that he would be staying on at Beats in a recent Twitter post — noting that, “YES I am still CCO of Beats Music and looking forward to what lies ahead with Apple.” His role in the company will reportedly be unchanged.

Earlier this year, Reznor claimed that his role at Beats is “architectural.” “We’re trying to bring joy to the user and sort through the world’s catalog of music into digestible parcels that considers context where it might be,” he said. It’s coming up with the idea that humans need to be involved in this process and the miracle of algorithms. What we’ve been promised – it seems great, but more often than not it feels like a computer.”

About the author

Luke DormehlLuke Dormehl is a UK-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Formula: How Algorithms Solve All Our Problems, And Create More and The Apple Revolution, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme, and other publications. He'd like you a lot if you followed him on Twitter.

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