Apple allows advertisers to create fullscreen iAds


Apple has issued an update to its iAd producer tool — adding support for creating full-screen banner ads for iPhone, along with the ability to upload Producer project to iAd workbench.

iAD Producer version 4.2 additionally includes folder reorganisation in the tool’s Assets sidebar, alongside the expected unspecified bug fixes and performance tweaks.

The upgrade follows almost two months after Apple expanded Workbench access to anyone with an Apple ID, rather than the previous setup where the creation of mobile ads using the tool was strictly registered developers only.

This would seem to be another step toward Apple targeting a broader, more diverse set of advertisers for its iOS-only platform, which now also deals in streaming music spots.

At the close of last year, Apple reshuffled its iAd team to cover ads for iTunes Radio — including hiring former radio exec Michael Pallad.

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About the author

Luke DormehlLuke Dormehl is a UK-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Formula: How Algorithms Solve All Our Problems, And Create More and The Apple Revolution, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme, and other publications. He'd like you a lot if you followed him on Twitter.

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