Apple begins preparations for new Madison Avenue store

Apple's new Upper East Side store will be located on Madison Avenue.

Apple’s new Upper East Side store will be located on Madison Avenue. (Credit: Google Street View)

Apple’s iconic Fifth Avenue retail store might be turning eight today, but the company is looking to boost its New York presence with a new store on the city’s Upper East Side.

City building permits, dated May 15, detail soil testing at the new site, along with the demolition of the building’s current interior — costing a total of $80,000. The new Apple Store is set to be located at no. 940 Madison Avenue, a limestone and marble building currency occupied by luxury retailer VBH.

The building offers a storefront approximately 95-foot wide, with a total of 9,000 square feet of space — including a bank vault.

The names on the May 15 documents include Apple’s long-time architectural firm Bohlin Cywinski Jackson, as well as engineering firm Eckersley O’Callaghan, which specializes in glass structures.

Permits for the future store’s major construction, as well as heating/air conditioning, and signage have not yet been issued.

Is it too early to book the day off work to visit?


About the author

Luke DormehlLuke Dormehl is a UK-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Formula: How Algorithms Solve All Our Problems, And Create More and The Apple Revolution, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme, and other publications. He'd like you a lot if you followed him on Twitter.

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