Ledr is sort of a leather fruit roll up to hold your longish, smallish equipment


If you’re anything like me, you’re constantly shuffling around town (or around the country) with bits. No, not those bits; you know the ones I’m talking about: pens, cables, more pens, headphones, USB sticks, pocket knives and pens. They get shoved into a small pocket in a bag, where they sit, unharmonious and disorganized, until I fumble around for them.

David and Calvin Laituri of design outfit Onehundred have a better way. The father-son team have come up with Ledr, a leather strip that organizes all that stuff and rolls it up into a compact toolkit.

Like the best good ideas, it’s simple: The Laituris took baseball-glove leather added a compartmented elastic strip — with five narrow and two wider slots — on the inside and a button on the flip side to keep it all from unravelling when rolled up. My guess is it’s even more useful than it seems, and one of those things that I’d actually find uses for once I’d started playing around with it. It even looks cool, especially in white (it comes in three other colors: black, brown and tan). My only question: How well will the elastic hold up?

If you want one, the Ledr is $45 on Kickstarter, with an ETA of August.

About the author

Eli MilchmanWhen he was eight, Eli Milchman came home from frolicking in the Veld one day and was given an Atari 400. Since then, his fascination with technology has made him an intrepid early adopter of whatever charming new contraption crosses his path — which explains why he's Cult of Mac's test editor-at-large. He calls San Francisco home, where he works as a journalist and photographer. Eli has contributed to the pages of Wired.com and BIKE Magazine, among others. Hang with him on Twitter.

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