Even with last-minute bonus, Tim Cook charity auction falls short

Tim Cook iPad Event

The second charity auction to offer a sit-down with Tim Cook has closed, and $330K has been raised by the winning bid for the RFK Center for Justice & Human Rights.

The winner, who’s identity has not been disclosed, will get to have lunch with Cook at Apple’s headquarters in Cupertino, California. Another perk was added by Cook before the auction closed, but even that failed to garner as much interest as the previous auction.

Cook tweeted a few days ago that he will let the winner be his VIP guest at an upcoming Apple event. Quite the rare honor, even though it will probably only amount to a seat near the front of the auditorium sandwiched between Craig Federighi’s luscious mane and Phil Schiller.

The same kind of auction with Cook happened last year with much more impressive results. Someone paid $610,000 for a coffee date with Apple’s CEO, which is nearly double what was raised this year.

The estimated value of this year’s auction was $100,000, so the final bid still beat that goal by a longshot. But I’m sure Apple would have liked the bidding to have at least matched last year’s. Oh well, can you really assign a value to lunch with the most powerful man in tech anyway?

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About the author

Alex HeathAlex Heath has been a staff writer at Cult of Mac for three years. He is also a co-host of the CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Twitter always works too.

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