Apple’s online sales grew faster than Amazon’s last year


As good as the experience of shopping in a physical Apple Store undoubtedly is, Apple’s also making major leaps in its online sales business.

According to new data released by e-commerce research firm Internet Retailer, Apple had a great 2013: not only overtaking Staples to become the No. 2 online retailer, but actually growing faster than Amazon.

While Amazon sales grew by 20% (and Staples by a miniscule 1%), Apple’s rocketed up a massive 24% increase in online sales to reach $18.3 billion last year.

These are impressive figures for Apple, which focuses far more heavily on its retail store efforts than it does on online sales.

The company is no doubt hoping to continue improving in both areas, however, thanks to the arrival of new senior vice president of Retail and Online Stores, Angela Ahrendts, who officially started at Apple this week.

  • Tommyt

    This is like saying Windows phone is growing faster than the iPhone. Yes it is, but it’s apples and oranges.

About the author

Luke DormehlLuke Dormehl is a UK-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Formula: How Algorithms Solve All Our Problems, And Create More and The Apple Revolution, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme, and other publications. He'd like you a lot if you followed him on Twitter.

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