Legendary advertising man behind Apple’s “1984″ commercial dies

Legendary advertising man behind Apple’s “1984’ commercial dies

Although Guy Day is, as pictured, about as far away from the har- boozing, womanizing, red-meat-eating Don Draper type as a 70s-style pompadour will get you, he was one of the country’s quintessential ad men for decades.

Everyone reading this blog knows his work: as the president of the acclaimed Chiat / Day advertising agency, Day was responsible for bringing together the team that created the hyper-Orwellian 1984 Super Bowl Macintosh ad.

Sadly, the Los Angeles Times is reporting that Day on Saturday, died in his sleep of natural causes. The timing is particularly depressing: a self-described “life-long agency ad man” who revolutionized Apple’s advertising strategies, Day, of all people, would be delighted by the marketing possibilities of the forthcoming Tablet.

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R.I.P Michael Jackson

Rest in peace, Mr. Day. You’ll always be remembered by this Mac fan for your art and for your work.

About the author

John BrownleeJohn Brownlee is news editor here at Cult of Mac, and has also written about a lot of things for a lot of different places, including Wired, Playboy, Boing Boing, Popular Mechanics, Gizmodo, Kotaku, Lifehacker, AMC, Geek and the Consumerist. He lives in Cambridge with his charming inamorata and a tiny budgerigar punningly christened after Nabokov's most famous pervert. You can follow him here on Twitter.

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Posted in Advertising, Apple, Macintosh, News, Top stories |

  • http://brotherhoodbmx.com фдуч

    genius

  • http://www.toxicspark.com Andrew Macdonald

    RIP Day, you were an advertising legend.

  • Andrew Herron

    RIP. A brilliant man i never new but admired his work from afar. A big fan from London.

  • Tom

    HERE’S TO THE CRAZY ONES, Mr. Day. Rest In Peace