Custom build your next deep pan with Domino’s app for iPad

photo-3-1

Remember the olden days when you had to phone up and order a pizza — or worse still, trudge down the road to go and pick one up in person?

Thankfully that dystopian past will be well and truly over come Monday, when Domino’s Pizza launches its new iPad app — which lets you build your own custom pizzas, and then order them for take-out and delivery from the comfort of your own couch.

Making this app particularly nifty is that the 3-D pizza builder uses rendering application OpenGL to give you a realistic photo-effect image of what your final pizza will (or should) look like upon delivery.

The iPad app will also feature the company’s standard menu, coupons, store locator and digital order tracker — along with the ability to save your custom pizza masterpiece for reordering at a later date.

All in all, it’s a neat concept — and one that is actually very close to an idea Pizza Hut floated earlier this year. Unlike Pizza Hut’s concept, however, which was based around huge table-sized tablets in the actual restaurant, Domino’s app is a whole lot more convenient.

Which is presumably the reason digital orders now account for around 40% of the company’s sales in the U.S.

I wonder if the app lets you design a Steve Jobs tribute pizza like this one.

  • seaalex

    Yeah but in the end you’ll still just end up with a mediocre pizza from Domino’s….

About the author

Luke DormehlLuke Dormehl is a UK-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Formula: How Algorithms Solve All Our Problems, And Create More and The Apple Revolution, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme, and other publications. He'd like you a lot if you followed him on Twitter.

(sorry, you need Javascript to see this e-mail address)| Read more posts by .

Posted in News | Tagged: , , |