Get a rare peek inside Apple’s green data center

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Having turned over a new leaf when it comes sustainability, Apple is rightly proud.

So proud, in fact, that it made the surprisingly un-Apple move of opening the doors of its North Carolina data center to NBC’s show, to shine a focus on the building’s pioneering use of renewable energy.

Having previously scored dead last in a Greenpeace report on environmentally-friendly data centers, Apple has been dedicated to clearing up its act these past few years.

It seems to have paid off, too. In a recent report on renewable energy used by major Internet companies, Apple scored a tippy-top 100% thanks to the wind farms and solar arrays that mean its data centers run on 100% renewable energy.

To celebrate, Apple’s vice president of Environmental Initiatives Lisa Jackson gave NBC chief environmental correspondent Anne Thompson a brief tour of the data center. The footage can be seen below:

“We think this is an opportunity for us and for our sector to leave it better than we find it, to actually help people convert to cleaner energy without even knowing they’re doing it,” Jackson says.

Apple recently expressed similar sentiments in its “Better” ad to celebrate Earth Day.

Tim Cook has been the driving force behind Apple’s focus on sustainability — having been outspoken about his desire for Apple to be a “force for good” in the world.

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About the author

Luke DormehlLuke Dormehl is a UK-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Formula: How Algorithms Solve All Our Problems, And Create More and The Apple Revolution, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme, and other publications. He'd like you a lot if you followed him on Twitter.

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