Apple’s Latest iPhone 5s Ad Jams To The Pixies [Video]

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Apple has aired a new ad for the iPhone 5s titled “Powerful.” It’s the first TV spot dedicated solely to the 5s since “Metal Mastered” last fall.

This new ad showcases the iPhone helping with creative tasks live music. The song is “Gigantic” by the Pixies, a hit song from the 90s.

Apple has a webpage for the new ad that features all of the apps that are used. Check it out at the link below.

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About the author

Alex HeathAlex Heath has been a staff writer at Cult of Mac for three years. He is also a co-host of the CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Twitter always works too.

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