Apple’s Latest iPhone 5s Ad Jams To The Pixies [Video]

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Apple has aired a new ad for the iPhone 5s titled “Powerful.” It’s the first TV spot dedicated solely to the 5s since “Metal Mastered” last fall.

This new ad showcases the iPhone helping with creative tasks live music. The song is “Gigantic” by the Pixies, a hit song from the 90s.

Apple’s Latest iPhone 5s Ad Jams To The Pixies [Video]

Apple has a webpage for the new ad that features all of the apps that are used. Check it out at the link below.

  • QU477R0

    love that they showed off the heart rate monitor app, i feel like including that was a shot directly towards the Galaxy S5 with its dedicated heart rate monitor “feature”

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Alex HeathAlex Heath is a staff writer at Cult of Mac and co-host of the CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Twitter always works too.

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