Not All Copying Is Bad, Apple Tells Samsung


Back in the early 80s Apple greeted the arrival of IBM PCs with a snarky full page newspaper ad reading, “Welcome, IBM. Seriously.”

In the past few years, however, Apple’s claws haven’t come out all that often when it comes to taking rivals down a peg or two.

In fact, most of the recent sideways swipes involving Apple tend to be other companies (normally Samsung) taking shots at Apple, rather than the other way around.

Well, the tables have turned in a new print ad which appeared in the UK’s Guardian and free commuter paper Metro today.

Ostensibly promoting Apple’s Earth Day celebrations — which focus on the company’s drive toward sustainability — the ads get in a good dig at Samsung with the line, “There are some ideas we want every company to copy.”

The line, of course, references the ongoing patent dispute between the two companies, which has seen Samsung accused of copying Apple innovations.

The rest of the ad includes the lines:

“There’s one area where we actually encourage others to imitate us. When everyone makes the environment a priority, we all benefit. We’d be more than happy to see every data [center fueled] by 100 per cent renewable energy sources. And we eagerly await the day when every product is made without the harmful toxins we have removed from ours.”

Perhaps the follow-up from Apple could say it hopes its next line of products will make rivals go green with envy!


About the author

Luke DormehlLuke Dormehl is a UK-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Formula: How Algorithms Solve All Our Problems, And Create More and The Apple Revolution, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme, and other publications. He'd like you a lot if you followed him on Twitter.

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