Apple Puts Shine On The Environment In New Ad Campaign [Video]

Apple has released its latest commercial, and it’s a doozy.

Called “Better,” the ad (which is narrated by Tim Cook) refers to Apple’s work in terms of its environmental efforts — describing the company’s push to reduce its carbon footprint, conserve resources, and inspire others to follow suit.

The text of the ad is reproduced below:

Better. It’s a powerful word, and a powerful idea. It makes us look at the world and want more than anything to change it for the better. To innovate, improve, to reinvent, to make it better. It’s in our DNA. And ‘better’ can’t be better if it doesn’t consider everything: our products, our values, and an even stronger commitment to the environment for our future. To use greener materials, less packaging. To do everything we can to keep our products out of landfills. Changes that will benefit people as well as the planet.

To us, better is a force of nature. It drives us to build things we never imagined. New data centers powered by the sun and wind. A new manufacturing facility that runs on 100% clean energy. And new product designs that make use of recycled materials. All ways to reduce our impact on the environment. We have a long way to go, and a lot to learn. But now more than ever we will work to leave the world better than we found it. And make the tools that inspire others to do the same.

The spot comes ahead of tomorrow’s Earth Day, which Apple will celebrate for the first time in eight years. To mark the occasion, Apple will cover its Apple Store logos with green, while employes at some stores will be given Earth Day shirts to wear.

Tim Cook has been outspoken about environmental change during his stint as Apple CEO, talking about his desire to make Apple “a force for good” in the world.

Considering Apple scored last in a Greenpeace report about green-friendly data centers just a few years ago, it’s symptomatic of a major turnaround.

Although the company definitely took it’s time getting there.

About the author

Luke DormehlLuke Dormehl is a UK-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Formula: How Algorithms Solve All Our Problems, And Create More and The Apple Revolution, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme, and other publications. He'd like you a lot if you followed him on Twitter.

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