Cups is an amazing proposition, and it’s going to be fascinating to see if it works. The app/service gives you unlimited coffee in NYC, from $45 per month. Yup, subscription coffee, just like Netflix or Spotify.
Download the app and choose a plan. This can be an unlimited subscription, or a bundle. Then, when you need a fix, head in to a participating coffee shop (currently only downtown Manhattan), fire up the app and use it to order and “pay” for your coffee – the cashier enters a payment code straight into the app on your phone.
That’s it. If you opted for a bundle, one cup is debited from your total. If you’re on the unlimited plan, you’re good. Just slam that espresso shot and order another.
Talking of espresso, there are two kids of plan. One which involves regular filter coffee, drip, pour-over or brewed coffee,and tea. This is the $45 plan. Add espresso-based drinks and you’ll pay $85 per month. Bundles start at five cups for $7.
It’s pretty neat – the app knows what store you’re in using GPS (manual entry is possible for the more paranoid) and you can track down Cups-compatible cafes with the built-in map.
Cups launches soon, and you can sign up to be told just when it goes live. Until then, you can use plain old cash and cards. Or make a thermos and take it with you like I do.