New Family Guy iOS Game Lands YouTubers In Hot Water

The success of The Simpsons: Tapped Out meant it was only a matter of time before Family Guy got similar mobile game treatment.

First announced back in December, today marks the arrival of Family Guy: The Quest for Stuff in the App Store.

A joint venture between Fox and TinyCo studios, the game lets you help Peter Griffin and the rest of the Quahog residents to rebuild their city after it’s destroyed.

New Family Guy iOS Game Lands YouTubers In Hot WaterExpect lots of fan service, in the form of regular Family Guy characters and reprised gags from previous episodes (Mermaid Peter, Rambo Lois, and the Petercopter, for instance.)

Not all is good, though.

For a game built around the idea of community, FOX haven’t seemed too community-minded in the lead-up to launch.

You see, Family Guy: The Quest for Stuff recently soft-launched recently in New Zealand, with gamers quickly downloading the title and beginning to post their impressions and videos online.

Rather than seeing this as their fanbase doing their best to hype a game a lot of people have been looking forward to, however, FOX appeared to go all Ernie The Giant Chicken on gamers — aggressively deleting YouTube videos and, in some cases, even shutting down Twitch channels where gameplay footage was streaming.

It shows a total lack of appreciation for fans — and really a misunderstanding of just what a soft-launch means in the digital age.

Certainly it’s put a bad taste in fans’ mouths already, although I’m still intrigued to see how the game itself works out. Will it be a fun tribute to Family Guy, or a total cash-in loaded to the back teeth with demands for IAP?

Cult of Mac will be back with a full review as soon as possible.

Family Guy: The Quest for Stuff is available for free download from the App Store, on all iOS devices running iOS 5.0 and above.

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About the author

Luke DormehlLuke Dormehl is a UK-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Formula: How Algorithms Solve All Our Problems, And Create More and The Apple Revolution, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme, and other publications. He'd like you a lot if you followed him on Twitter.

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