Incase Calls Their New Icon ‘The Best Backpack We’ve Ever Made’


“The best backpack we’ve ever made” — a heady statement from an outfit with a focus on making packs and cases to keep traveling Apple stuff safe. The Icon certainly looks impressive, with its Airflow channels and more specialized pockets than a troop of kangaroos. And at $200, it also might be the most expensive backpack the Southern California-based company has ever made.

The allure of the Icon is in all those pockets. Of course, there’s a dedicated laptop compartment for 15-inch MBPs; but there’s also an easy-access, side-loading iPad pocket, a top pocket for an iPhone, small wing pockets for extra batteries snacks or weed that are accessible with the pack on (one of which has a cable port), a slim organizer compartment and a large main compartment. All-in-all, the Icon will hold 20 liters of your junk, easily pushing it into the large-haul daypack category.

Topping off the highlights is a tough 840D nylon construction and air channels in the molded backpanel that theoretically allow air to flow between you and the pack.

If that’s too much bag, it has a slimmer, $150, 16.5-liter little brother with many of the same features.


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About the author

Eli MilchmanWhen he was eight, Eli Milchman came home from frolicking in the Veld one day and was given an Atari 400. Since then, his fascination with technology has made him an intrepid early adopter of whatever charming new contraption crosses his path — which explains why he's Cult of Mac's test editor-at-large. He calls San Francisco home, where he works as a journalist and photographer. Eli has contributed to the pages of and BIKE Magazine, among others. Hang with him on Twitter.

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