iPhone Trade-In Program Expands To Germany


Having launched its iPhone trade-in program back in August last year, Apple has now expanded the program to cover Apple Retail Stores throughout Germany.

The trade-in program lets customers trade in older iPhone models and receive gift cards of up to €230 ($315), which can then be used toward the purchase of a brand new iPhone.

Apple also promises its customers that any phones traded in will be responsibly recycled — showing how Apple’s desire to be a “force for good” when it comes to sustainability extends around the world.

Apple’s trade-in program first started in the U.S. prior to the launch of the iPhone 5s and 5c last year, before arriving in the UK not long after.

Last month it made its way to France and Canada, prior to arriving in Germany.

About the author

Luke DormehlLuke Dormehl is a UK-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Formula: How Algorithms Solve All Our Problems, And Create More and The Apple Revolution, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme, and other publications. He'd like you a lot if you followed him on Twitter.

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