Analysts Low Tablet Adoption Initially Won’t Stress Cellular Networks

Analysts Low Tablet Adoption Initially Won’t Stress Cellular Networks

If visions of 3G networks tied in a knot by a deluge of frenzied tablet owners keeps you awake at night, fear not – at least not immediately after Apple’s rumored device makes its first appearance. Why so much calm? Experts predict a high price coupled with low initial adoption could give networks breathing space to prepare for the eventual onslaught.

Although Kaufman Bros. analyst Shaw Wu said earlier this week he expects a 3G cellular connection not be included to prevent further clogging “already strained” high-speed networks, others don’t agree. “I can’t imagine it not having it,” Piper Jaffray analyst Gene Munster told All Thing Digital.

However, for carriers, a tablet that makes heavy use of video is a “recipe for disaster,” said Sanford C. Bernstein analyst Craig Moffett. He said the tablet would likely employ “download-to-watch-later” in place of streaming, and make use of home Internet connections to offload the demand.

Another key point for carriers seeking time and consumers hoping to avoid delays is a perceived gap between the gossip phase and actual sales of Apple’s tablet.

“If this device is $800 – $1000, I think adoption is going to be much lower than the hype would lead you to believe,” Munster said. Indeed, several recent studies found consumers balking at a price higher than $700. Munster sees the tablet following the iPhone’s adoption pattern.

When Apple first introduced the iPhone in 2007, it sold 5.5 million handsets for $475. Issues with 3G only began appearing in 2009, coinciding with what the analyst said was “the hockey stick in iPhone adoption.” Assuming there is no delay shipping the device, Apple likely will sell 1.4 million tablets in 2010, according to Munster.

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[Via ATD]

About the author

Ed Sutherland

Ed Sutherland is a veteran technology journalist who first heard of Apple when they grew on trees, Yahoo was run out of a Stanford dorm and Google was an unknown upstart. Since then, Sutherland has covered the whole technology landscape, concentrating on tracking the trends and figuring out the finances of large (and small) technology companies.

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  • Charli

    Well my analysts say that 3g will be included. but will be optional. So those that don’t want to use it ever or at least not until their area has better service won’t have to buy in

    My analysts say that despite an expected price of over $500 (and perhaps as much as $800) folks will flock to the stores on release day if that is a set date. or will start calling and clogging up store phone lines with “do you have it,” calls if the date is a vague “In X”

    My analysts also say that folks will be amazed at how many of this new device sell and how fast and the other analysts will start punching out stock price estimates of $300 and up.

    we’ll see in a few days if my analysts are right or wrong

  • porkchop1234

    Why can’t everyone just shut up and wait until its announced before they post stuff about whats its going to have. ITS ALL RUMOR NOBODY WILL KNOW UNTIL NEXT WEEK. I’m so having a tablet rumor meltdown.

  • Paul Luz

    I work in a family enterprise Editora Ponto on an Island off the southern coast of Brasil. We are in the business of publishing and sales of an internationally subscribed magazine and many books in the area of odontology. I am here today at the very beginning of my research on how to discover a safe manner in which sell to my subscribers this information digitally along with an e reader . My idea is to make our journal and books available soley available digitally through the use of an e tablet in which we will be the sole provider. The object is to sell our subscriptions and books and journals …which can only be read on these e-tablets and not be copied, shared, pirated, etc…..Sincerely, Paul Anthony LUZ