Dozens of books have been written about Apple and Steve Jobs since the latter’s passing in 2011. None have painted as grim a picture for Apple’s future as Haunted Empire: Apple After Steve Jobs by Yukari Iwatani Kane, but in a rare public statement Tim Cook has come out to bash the book, calling it simply “nonsense.”
In our review, Luke Dormehl says Kane’s book was a missed opportunity that ultimately falls shorts, but Tim is a bit harsher with his criticism, saying Haunted Empire doesn’t properly capture Apple, Steve, or anyone else in the company for that matter.
Here’s the money quote from Tim:
“This nonsense belongs with some of the other books I’ve read about Apple. It fails to capture Apple, Steve, or anyone else in the company. Apple has over 85,000 employees that come to work each day to do their best work, to create the world’s best products, to put their mark in the universe and leave it better than they found it. This has been the heart of Apple from day one and will remain at the heart for decades to come. I am very confident about our future.”
Update: As you can imagine, Yukari Kane was a bit surprised Cook commented so publicly on her book and suggested in an email to Re/code that she must have hit a nerve for Tim to come out so strongly against the book:
“For Tim Cook to have such strong feelings about the book, it must have touched a nerve. Even I was surprised by my conclusions, so I understand the sentiment. I’m happy to speak with him or anyone at Apple in public or private. My hope in writing this book was to be thought-provoking and to start a conversation which I’m glad it has.”
- Source CNBC