How Apple Earns $325,000 A Minute [Infographic]


In the time it took you to type the words “Cult of Mac” into your web browser and read up to here in this article, Apple made approximately $162,585.

That’s the amount the Cupertino company earns every 30 seconds according to a new data visualization created on behalf of WorldPay Zinc — showing just how much revenue and profit Apple and its fellow tech giants make on a rolling basis.

The figures were amassed by pulling each company’s financial data based on the 2013 fiscal year, and then dividing the yearly totals by seconds.

Below is a table showing how Apple stacks up against its rivals:

Total Revenue, $m
Total Profit, $m

The data visualization itself can be seen by clicking on the below link. It’s strangely hypnotic in its own way — particularly as the Apple “circle” continues to expand on screen.

How Apple Earns $325,000 A Minute [Infographic]

  • dpriceslc

    Apple is doomed…

    • Charlie Samet

      Yes, I can see how making more profit than any other tech company is a real issue for Apple.

About the author

Luke DormehlLuke Dormehl is a UK-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Formula: How Algorithms Solve All Our Problems, And Create More and The Apple Revolution, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme, and other publications. He'd like you a lot if you followed him on Twitter.

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