In the time it took you to type the words “Cult of Mac” into your web browser and read up to here in this article, Apple made approximately $162,585.
That’s the amount the Cupertino company earns every 30 seconds according to a new data visualization created on behalf of WorldPay Zinc — showing just how much revenue and profit Apple and its fellow tech giants make on a rolling basis.
The figures were amassed by pulling each company’s financial data based on the 2013 fiscal year, and then dividing the yearly totals by seconds.
Below is a table showing how Apple stacks up against its rivals:
Total Revenue, $m
Total Profit, $m
The data visualization itself can be seen by clicking on the below link. It’s strangely hypnotic in its own way — particularly as the Apple “circle” continues to expand on screen.