Apple Makes A Big Push Into Online Ads For The iPhone 5c

Screen Shot 2014-03-13 at 9.53.43 PM

The iPhone 5c is a total flop, and Apple may very well kill it off entirely when the iPhone 6 comes around. But Cupertino’s not going down without a fight, which is why the company is making a major advertising push for the iPhone 5c on Yahoo and the New York Times webpage.

The advertisements are fully interactive, and allow you to click on various iPhone 5c color combinations to “find your colors” of Apple’s lower cost handset. The ads use the iPhone 5c case’s ability to customize the colors of your handset to put forward the idea that the iPhone 5c is the fun party iPhone. Songs and sounds play over the animated loops, from the Tetris themesong, to the sound of dodge balls being thrown.

In all, there appears to be 17 short videos that play when you click on various combinations. It’s a big push for Apple, which usually doesn’t pay for online ads, but the iPhone 5c seems to be a product that is flagging in a way that Apple usually doesn’t expect. If we want to see a plastic iPhone 5cs, let’s hope this push works.

  • aaloo

    Only other phones that sell more than iPhone 5c in North America are iPhone 5s and galaxy S4. Not sure how being in the top 3 phones classifies it as being a flop.

    Instead of comparing its sales to iPhone 5s, you should be comparing it to phones it’s actually competing against.

  • AAPL_@_$101_Is_A_Done_Deal_:)

    The news media will do or say anything they can to undermine Apple’s mindshare or presence. I’m not sure what it really proves, though. Apple’s revenue is still relatively high and they don’t seem to be losing customers. I remember when the iPad was first introduced and there were plenty of people calling the iPad a flop, so they were either ignorant or simply had some agenda or axe to grind against Apple. Without actual sales figures, these people calling the 5c a flop is merely their personal opinion. Although I don’t think anyone at Apple would call the 5c a flop because they wouldn’t admit to it even if it was true.

    No one outside of Apple knows what expectations Apple had for the 5c so anyone calling it a flop is merely speculating. One meaning of a flop is a total failure, so I’m sure it would be a stretch to give that meaning to the 5c. I’m guessing the 5c sold in the millions of units, so how could it possibly be considered a total failure.

  • Nick

    Wait… there are still ads on the internet?

About the author

John BrownleeJohn Brownlee is a Contributing Editor. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his wife and two parakeets. You can follow him here on Twitter.

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