How Coke Versus Pepsi Convinced Steve Jobs To Invest In Laser Printers [Video]

Apple products have been the go-to brand for creatives for decades, but when Apple was in its infancy Steve Jobs laid the groundwork by heavily investing in a printer of all things.

It was the Laserwriter I that cemented Apple as the hardware supplier of choice for the creative community, but Jobs took some convincing before being sold on the idea of a selling an expensive laser printer.

In the video above, Brady Haran explains how Jobs tried to go with clone fonts to reduce costs, but was ultimately convinced to invest in proper typesetting for the revolutionary Apple Laserwriter I after getting an ultimatum between his prefered Coca-Cola or Pepsi. Brady can be a bit of a rambling charmer, so jump to the 6min mark.

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Buster HeinBuster Hein is Cult of Mac's Senior News Editor and lives in Phoenix, Arizona. Twitter: @bst3r.

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