Apple’s five day music festival is set to start today at SXSW in Austin Texas, but rather than making content available only on iTunes or Apple TV, the company has partnered with Vevo to help stream the event live.
Music fans can plug into the event live on Vevo’s website, but you’ll have to use a Safari browser. Shows will also be viewable on iTunes, Apple TV, and the iTunes Festival app for iOS.
The free concert series kicks off tonight with Coldplay, and features acts like Kendrick Lamar, Imagine Dragons, Schoolboy Q, Soundgarden, Pit Bull, Keith Urban, Willie Nelson and others throughout the week.
