Neil Young Hopes His iPod Rival Will Rock The Free World

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Keeping with the times, musician Neil Young is set to launch a storming attack on Apple’s iPhone iPad iWatch iPod with his forthcoming PonoPlayer.

Young is set to exhibit the PonoPlayer, alongside a music download store called PonoMusic, at this year’s SXSW.

It will then hit Kickstarter, before eventually going on sale with a price tag of $399.

Coming with 128GB storage, the PonoPlayer’s unique market niche is supposedly its high fidelity audio — which leaves in the “natural sound” that the iPod strips out.

“It’s about the music, real music,” Young says in a press release. “We want to move digital music into the 21st century and PonoMusic does that.”

(And, yes, we checked that this isn’t a press release published 15 years ago but only just coming to light now.)

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About the author

Luke DormehlLuke Dormehl is a UK-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Formula: How Algorithms Solve All Our Problems, And Create More and The Apple Revolution, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme, and other publications. He'd like you a lot if you followed him on Twitter.

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