Keeping with the times, musician Neil Young is set to launch a storming attack on Apple’s
iPhone iPad iWatch iPod with his forthcoming PonoPlayer.
Young is set to exhibit the PonoPlayer, alongside a music download store called PonoMusic, at this year’s SXSW.
It will then hit Kickstarter, before eventually going on sale with a price tag of $399.
Coming with 128GB storage, the PonoPlayer’s unique market niche is supposedly its high fidelity audio — which leaves in the “natural sound” that the iPod strips out.
“It’s about the music, real music,” Young says in a press release. “We want to move digital music into the 21st century and PonoMusic does that.”
(And, yes, we checked that this isn’t a press release published 15 years ago but only just coming to light now.)