Jony Ive takes extra pains to keep his personal life private, but Leander’s book Jony Ive: The Genius Behind Apple’s Greatest Products shines a light in corners of Jony’s life and at Apple HQ that few have ever seen, especially when it comes to Apple’s design processes.
The book garnered praise from readers during its release last Fall, but we were super-giddy this afternoon to see that the world’s leading Apple analyst, Horace Dediu, just plowed through all 320 pages and says it’s the best book about Apple so far.
— Horace Dediu (@asymco) March 3, 2014
Over the last few years we’ve devoured Dediu’s insightful and intriguing Apple analysis on his site Asymco, but here’s what he had to say about the book:
“This process-orientation is what makes the book stand out for me personally. There are character observations and personality intrigues but they are not the main focus or ambition for the author. Rather, as befits the book’s subject, there is an exposition of detail about how things are done. It’s not a complete exposition–nor can there be one–but it goes much further than any other Apple book I’ve read.”
Horace also remarked about the revelation of the Apple New Product Process (ANPP) that gives extreme detail of every stage of a product development.
You can read the full review here. If you haven’t read the book yet, it’s available on iTunes and Amazon. And if you want even more Apple insight from Leander, he’ll be joining a panel of Apple experts this Tuesday, March 4, to discuss whether Apple’s best days are still ahead.
- Source Asymco