Apple TV “Difficult To Call A Hobby” After $1 Billion In Sales Last Year, Says Tim Cook


The Apple TV made a staggering $1 billion in sales in 2013. Tim Cook shared the news during Apple’s annual meeting with shareholders today in Cupertino, California.

“It’s a little more difficult to call it a hobby these days,” said Cook during the meeting. For years, Apple has referred to the Apple TV as a hobby, but the company’s tone towards the $99 product is starting to change.

“Apple TV is the fastest growing hardware product in Apple’s line-up,” tweeted Asymco analyst Horace Dediu today. Growing Apple TV sales make it 25% of the entire flat-panel TV market in the U.S with 10 million units sold last year.

An updated Apple TV is rumored to be unveiled as soon as next month with a focus on gaming. Apple has reportedly been in talks with cable companies like Time Warner about allowing their content on the Apple TV platform.

While traditional content distributors have been difficult to negotiate with, Apple has been systematically adding content partners like Disney and ABC as separate channels over the past year. Here’s a full list of the partners currently available on the Apple TV:


About the author

Alex HeathAlex Heath is a journalist and co-host of The CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." He lives in Lexington, Kentucky. If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Follow him on Twitter.

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