The Apple TV made a staggering $1 billion in sales in 2013. Tim Cook shared the news during Apple’s annual meeting with shareholders today in Cupertino, California.
“It’s a little more difficult to call it a hobby these days,” said Cook during the meeting. For years, Apple has referred to the Apple TV as a hobby, but the company’s tone towards the $99 product is starting to change.
Hobby pic.twitter.com/YOXPv1ALpw
— Horace Dediu (@asymco) February 28, 2014
“Apple TV is the fastest growing hardware product in Apple’s line-up,” tweeted Asymco analyst Horace Dediu today. Growing Apple TV sales make it 25% of the entire flat-panel TV market in the U.S with 10 million units sold last year.
A total of 28 million Apple TVs sold so far (since 2007). Total cumulative hardware revenues likely around $3.5 billion.
— Horace Dediu (@asymco) February 28, 2014
An updated Apple TV is rumored to be unveiled as soon as next month with a focus on gaming. Apple has reportedly been in talks with cable companies like Time Warner about allowing their content on the Apple TV platform.
While traditional content distributors have been difficult to negotiate with, Apple has been systematically adding content partners like Disney and ABC as separate channels over the past year. Here’s a full list of the partners currently available on the Apple TV:
Via: Re/code