iOS 7.0.6 Reached 13.3% Adoption Within Its First 48 Hours [Analyst]

IOS7(1)

Apple may have only released iOS 7.0.6 one week ago, but it’s already showing impressive adoption rates.

According to a study by Chitika Insights, just 48 hours after the update went live, 13.3% of all iOS traffic was driven by the latest update.

How does that compare to previous versions? While not quite up to the initial adoption rate of iOS 7, the numbers indicate that the majority of iOS users may be running the updated OS within the next week. As Chitka notes:

Back in the summer of 2012, North American iOS traffic generated by users of another security-related iOS update, version 5.1.1, took close to three weeks to reach 58%. While not guaranteed, initial adoption figures make it reasonable to assume iOS 7.0.6 will reach that mark in a shorter amount of time.

Chitka’s study examined tens of millions of U.S. and Canadian iOS-based online ad impressions, generated within the Chitika Ad Network from February 21-23.

It is probable that iOS 7.0.6 adoption was boosted by the heightened media coverage regarding Apple’s “gotofail” big, which allowed forsecure web traffic over SSL/TLS to be hijacked by someone else on the same network.

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About the author

Luke DormehlLuke Dormehl is a UK-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Formula: How Algorithms Solve All Our Problems, And Create More and The Apple Revolution, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme, and other publications. He'd like you a lot if you followed him on Twitter.

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