Apple Adds TV4 Play Channel To Apple TV In Sweden

Apple has added a dedicated channel to the Apple TV for TV4 Play, the country’s largest commercial broadcasting network.

Live broadcasts and original programming are available for free. Full episodes of TV4 Group shows are available for playback up to seven days after their release. Premium TV4 subscribers get access to additional content, and the window of availability for TV shows is longer.

A statement from TV4 Play:

We’re incredibly excited to be the first Scandinavian content provider to launch on Apple TV. With HD content from ‘TV4 Play’ on Apple TV it’s even easier for viewers to enjoy the wide range of entertainment and quality broadcasting available from TV4.”

Apple has been systematically adding new channels to the Apple TV in different markets. The WWE Network was added in the U.S. yesterday.

About the author

Alex HeathAlex Heath is a journalist and co-host of The CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." He lives in Lexington, Kentucky. If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Follow him on Twitter.

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