Apple Posts Behind The Scenes Look At The Making Of1-24-14 Super Bowl Ad



After Apple’s Super Bowl ad — which we summarily declared to be so good that it won the Super Bowl without even trying — Apple has posted a behind-the-scenes video to its YouTube channel, showing how the ad was shot.

And how was it shot? On January 24th, Apple directed 15 camera crews across 10 countries armed with several iPhone 5s’s, who were all in communication with one another over FaceTime to stay in sync.

Here’s how Apple describes the shoot on their official 1-24-14 subsite of the ’30 Years Of Mac’ page:

On January 24, 1984, Apple introduced the Macintosh. And with it a promise that the power of technology, put in the hands of everyone, could change the world. On January 24, 2014, we sent 15 camera crews all over the world to show how that promise has become a reality.

From sunrise in Melbourne to nightfall in Los Angeles, they documented people doing amazing things with Apple products. They shot over 70 hours of footage — all with the iPhone 5s. Then it was edited and scored with an original soundtrack. Thanks to the power of the Mac and the innovations it has inspired, an effort that normally takes months was accomplished in a matter of days.

The hard work paid off. It’s a beautiful ad, to say the least. For more information on the video and the talents who made it happen, check out Apple’s official making-of site at the link below.

Source: 1-24-14