Ahead Of Big Upgrade, Apple TV Stops Being A ‘Hobby’ For Apple

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For years, Apple has been saying its set-top box, the Apple TV, was a mere “hobby,” and Apple.com reflected that distinction, listing the Apple TV as an accessory instead of a product worthy of its own Apple Store section.

Well, no longer. Today, Apple upgraded the Apple TV to the status of full product line on Apple.com alongside the Mac, iPod, iPhone and iPad. There’s now a dedicated Apple TV section, as well as a section for Apple TV accessories, Community Q&A and more.

It’s hard to think this timing is a coincidence, given the fact that a new Apple TV update with a focus on gaming is expected soon. Apple’s about to double down on the living room, methinks, and this is just the first sign.

About the author

John BrownleeJohn Brownlee is a Contributing Editor. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his wife and two parakeets. You can follow him here on Twitter.

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