Apple’s Valentine’s Ad Suggests The Path To True Love Is A New iPad


With Black Friday, Cyber Monday, Christmas, New Year and Chinese New Year all now firmly in our rear-view mirrors, Apple is focusing on the next big sales holiday of the year: Valentine’s Day.

Describing the iPad Air and iPad mini as “two ways to your valentine’s heart”, Apple has posted a new ad campaign on the main page of its online store — advising that users take advantage of Apple’s free custom engraving to “include a few love letters on any iPad”.

Apple’s online store also features a list of accessories “they’ll love at first sight” along with advice on the last date to place orders to ensure they’re delivered by February 14. (Note: for next day shipping, it’s Feb 11.)

This isn’t the first time Apple has gone all lovey-dovey for Valentine’s Day. In previous years the company has even been known to release special themed products for the holiday, as with the pink iPad Nano which arrived just in time for Valentine’s Day 2008.

About the author

Luke DormehlLuke Dormehl is a UK-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Formula: How Algorithms Solve All Our Problems, And Create More and The Apple Revolution, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme, and other publications. He'd like you a lot if you followed him on Twitter.

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