“Programmed” Art Show Examines “Fetishizing” Old Apple Electronics

“Programmed” Art Show Examines “Fetishizing” Old Apple Electronics

Opening tonight in Brooklyn — an art exhibit based on obsolete Apple technology that examines the “fetishizing” of products that are soon discarded.

The installations include a mechanical interpretation of Steve Jobs’ famous Stanford commencement speech, and a doormat with Bill Gates’ face on it.

See the video and several pix after the jump.

“Programmed” Art Show Examines “Fetishizing” Old Apple Electronics

A custom welcome mat at the Programmed art show. "I thought it would be a nice greeting," says Jeff Graber of Brooklyn's The Mac Support Store.

Running through mid-March, the Programmed show features installations made with discarded Apple products — products that were once drooled over.

“The artwork in this show invites a discussion on recycling, the history of these items, where they come from and what they have been replaced by,” say the show’s curators. They also want people to think about “the fetishizing of these electronics that are then discarded.”

The Programmed show features artwork by eight Brooklyn artists. It’s the brainchild of Jeff Graber, CMO (Chief Macintosh Officer) at The Mac Support Store, Brooklyn’s first Apple-authorized repair shop, which is hosting the installations.

As well as hosting, the Mac Support Store is supplying all the obsolete electronics.

“The show was inspired by the original Mac Fish Tank,” says Graber. A fish tank made from an old PowerMac Cube is featured in the show’s poster.

The store is a big believer in recycling. It provides free recycling and is a member of New York City’s Retailer Take-Back Program.

The Programmed show is open until March 13, 2010. The opening reception will be held on January 15, from 6:00 p.m. to 9:00 p.m. and is open to the public.

The Mac Support Store is located at 168 7th Street in Brooklyn. The store is open Monday thru Friday from 9 a.m. to 6 p.m., and Saturday from 10 a.m. to 4 p.m. The store is closed on Sundays.

“Programmed” Art Show Examines “Fetishizing” Old Apple Electronics

Noah Fischer's installation, Stay Hungry Stay Foolish.

Here’s a YouTube movie of Noah Fischer’s installation, Stay Hungry Stay Foolish, a multimedia interpretation of Steve Jobs’ 2005 commencement speech at Stanford.

http://www.youtube.com/watch?v=VpUm4dnOKaY&feature=player_embedded

“Programmed” Art Show Examines “Fetishizing” Old Apple Electronics

“Programmed” Art Show Examines “Fetishizing” Old Apple Electronics

Nancy Lunsford's Bone, Digital, Submit, Babe, Jewels, mixed media

“Programmed” Art Show Examines “Fetishizing” Old Apple Electronics

Ryan McIntosh's Mirror, Mirror On The Wall, hard drives, frame Full Charge/Low or Empty, acrylic, silkscreen inks on canvas Battery Painting #5, acrylic on canvas

“Programmed” Art Show Examines “Fetishizing” Old Apple Electronics

Another view of Noah Fischer's Stay Hungry, Stay Foolish

“Programmed” Art Show Examines “Fetishizing” Old Apple Electronics

The rotating drum at the center of Noah Fischer's Stay Hungry, Stay Foolish

About the author

Leander KahneyLeander Kahney is the editor and publisher of Cult of Mac. He is the NYT bestselling author of Jony Ive: The Genius Behind Apple's Greatest Products; Inside Steve’s Brain; Cult of Mac; and Cult of iPod. Leander has written for Wired, MacWeek, Scientific American, and The Guardian in London. Follow Leander on Twitter @lkahney and Facebook.

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