Beats Music Freezes New Sign-Ups While It Struggles To Scale


Beats Music launched yesterday as a Spotify/Rdio alternative, and the new music service is already having scaling issues.

Due to an “extremely high volume of interest,” Beats Music has stopped adding new users until it can support the unexpected demand. The app is currently sitting in the number one position in the free chart of the App Store’s Music category.

In a letter today, Beats Music CEO Ian Rogers said that users who haven’t received confirmation emails upon registering will still have their names reserved. Until the confirmation email is in your inbox, the app won’t let you log in.

Due to the extremely high volume of interest in our service some users are experiencing issues. Most people are unaffected but our priority is to give everyone a great experience. We prepared for issues like these, have a plan, and are going to hold off on letting more people in while we put this plan in action.

To help compensate for the inconvenience, everyone who signs up this week gets their free trial doubled from 7 to 14 days.

Beats Music costs $9.99 per month and is available on the iPhone and web. An iPad app is coming. AT&T customers get a special deal with a $14.99 per month plan that can be shared between up to 5 people.

About the author

Alex HeathAlex Heath is a journalist and co-host of The CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." He lives in Lexington, Kentucky. If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Follow him on Twitter.

(sorry, you need Javascript to see this e-mail address) | Read more posts by .

Posted in News | Tagged: |