Intel Ad Confirms Core i5 Headed For MacBook Pros

Ed Sutherland ()

Intel Ad Confirms Core i5 Headed For MacBook Pros

Maybe a Jan. 27 date where many expected Apple to announce a tablet, could center on a more powerful MacBook Pro laptops, using Intel’s latest Core i5 processor. That’s the suggestion following a promotion for retail workers offering 2 MacBook Pros powered by the i5.

The promotional January contest offers retail employees “2 chances to win one of 2 MacBook Pro laptops with the accelerated response of an Intel Core i5.” The ad was part of an e-mail sent to members of the Intel Retail Edge Program.

The i5, introduced at the recent CES, was thought to be part of any refresh of Apple’s line of MacBook Pros, currently powered by the Core 2 Duo. The i5 is said to be faster, provide better graphics and demand less of a device’s battery.

[Via 9to5Mac and AppleInsider]

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About the author

Ed Sutherland

Ed Sutherland is a veteran technology journalist who first heard of Apple when they grew on trees, Yahoo was run out of a Stanford dorm and Google was an unknown upstart. Since then, Sutherland has covered the whole technology landscape, concentrating on tracking the trends and figuring out the finances of large (and small) technology companies.

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  • mr.e-man

    Apparently they’re putting the new i5′s in old MacBook Pro cases. C’mon marketing people – get with it. Guess it just adds that much more credibility to the claim.

  • http://www.bobseverns.com Bob S.

    seems fake, but not entirely unfeasible that this could happen to me. The macbook in the ad is definitely not the computer with the i5. It is the macbook style before the unibody design. You can tell by the keyboard, the speaker, the latch design and the two-tone front. It seems odd that Intel would advertise the new chip using the old macbook graphic.

  • chano

    I doubt it.

  • Charli

    my guess is that someone make a mockup email to send out assuming that new laptops would be announced at the rumored gig on the 26-27. probably used the january email as a mock up and grabbed the only photo they had handy

    on the big day they could change it to February (if they hadn’t before then) and grab a new photo when the Apple store was back on line and hit send.

    only someone sent the email early. either hit the wrong button or some assistant that saw it in the drafts and was clueless that it needed to stay there was being helpful, etc

    sad to say, but someone could lose a job over that leak. Apple most certainly has folks at places like Intel, NDA’d up the butt and out the ears.

  • Henry

    Or instead of someone violating their NDA, maybe Apple ordered 3 million i5′s from intel and the marketing people just put two and two together.

  • Charli

    Henry, it doesn’t matter how they might have the info. an NDA is an agreement to keep your mouth shut. period. so even if it was just marketing making a guess they shouldn’t have said anything. which is why I’m wondering if sending the email at this time was an accident. no way would someone at Intel risk major fines or even losing future sales by intentionally saying anything. and yes everyone at the company would be on that NDA. Just like the lowly sales folks at Apple Retail are certainly on one for the breadcrumbs they get (although I doubt they get much by way of advance info since the risk of someone saying something is higher)