The Consumer Electronics Show kicks off in Las Vegas next week, and today it was announced that Apple’s iBeacon technology will be used to organize a scavenger hunt on the show floor for attendees.
iBeacons placed throughout the expo will grant digital badges to users of the official CES app. The first three attendees to collect all of the badges will receive prizes.
The Consumer Electronics Association is partnering with Radius Networks and Texas Instruments to implement the iBeacon-based hunt.
“This is one of the coolest proximity-aware apps we have worked on,” said Marc Wallace, CEO and cofounder of Radius Networks. “This is also one of the first, tangible applications that leverages iBeacon technology. And it is a great example of how iBeacon technology is not just about advertising as it is about bringing new and innovative solutions to the marketplace. We are very excited to be a part of it.”
Apple first introduced iBeacon with iOS 7 at WWDC in June of 2013. The technology uses Bluetooth LE (low energy) to communicate with small transmitters that can trigger actions on a nearby device. Retails like Macy’s have already begun to experiment with iBeacons, and Apple has placed them in its retail stores.