Ram Raid: Thieves Smash Into Berlin Apple Store Through Beautiful, Minimalist Plate Glass Windows

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Apple’s only Berlin store — – located on the city’s lengthy Kurfuerstendamm shopping avenue — has been broken into, with thieves crashing a stolen Opel Corsa through the attractively minimalist (but sadly overly vulnerable) plate glass entrance way this morning, and making off with MacBooks, iPads and iPhones.

Police have noted that the responsible party is is thought to be the same group behind six similar break-ins this year.

“These are not amateurs,” Berlin police department spokesman Thomas Neuendorf noted. “We suspect that we’re dealing with a gang.”

Despite the break-in, things could have been far worse for Apple. A December 9 burglary in Berlin’s Alexa shopping mall saw thieves steal around 100,000 euros ($137,000) of electronics goods. Meanwhile last year an iPad heist at New York’s JFK airport led to the theft of $1.5 million worth of iPad minis.

Staff at the Berlin Apple Store (which opened in May, following more than two years of planning) had locked away their inventory securely overnight — so that thieves were only able to leave with around 20 display pieces.

Let’s hope someone in the store remembered to activate the Find My iOS device functions.

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  • Gregory Wright

    I guess the designer of the store did not consider “crime prevention by design”, a well known concept in law enforcement. Ground floor windows and doors need to be burglar resistant especially when the store contains high valued electronics. Minimalists windows and doors are aseptically pleasing but they encourage burglars.

About the author

Luke DormehlLuke Dormehl is a UK-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Apple Revolution, published by Random House, and is currently writing a book about algorithms for Random House/Penguin to be published in 2014. He also covers the digital humanities for Fast Company. He'd like you a lot if you followed him on Twitter.

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