12 Days Of Gifts App Offers New Lorde Single As Sneak Preview

Christmas

When you’re the most-watched tech company in existence, there’s nothing quite like taking people by surprise.

And although Apple’s “12 Days of Gifts” app — this year available to U.S. customers for the first time — was due to kick off on December 26, Apple has decided to give downloaders a taste of what it is to come by offering Lorde’s new single “No Better” as a pre-Christmas gift.

Those with the app already installed can access the track by tapping the newly-added “A Gift to Get You Started” link at the bottom of the main page, which will then bring up album art and the option to “View Gift”. Doing this will then populate an iTunes Store splash page, with a link to download the free track.

Note: each gift is only available for 24 hours, and content varies from country to country.

In previous years, Apple has given away games including Score! Classic Goals, Broken Sword, and Sonic Jump, episodes of TV series like Sherlock and How I Met Your Mother, classic movies such as Chaplin’s Modern Times, and music videos and tracks from One Direction, Kesha, and Maroon 5.

  • Jpayne

    Good Lorde that is a cool gift!

  • Eric

    Not a very good preview. Hopefully that isn’t an indicator of what is to come. But then again, it’s free. lol

About the author

Luke DormehlLuke Dormehl is a UK-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Formula: How Algorithms Solve All Our Problems, And Create More and The Apple Revolution, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme, and other publications. He'd like you a lot if you followed him on Twitter.

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