When you’re the most-watched tech company in existence, there’s nothing quite like taking people by surprise.
And although Apple’s “12 Days of Gifts” app — this year available to U.S. customers for the first time — was due to kick off on December 26, Apple has decided to give downloaders a taste of what it is to come by offering Lorde’s new single “No Better” as a pre-Christmas gift.
Those with the app already installed can access the track by tapping the newly-added “A Gift to Get You Started” link at the bottom of the main page, which will then bring up album art and the option to “View Gift”. Doing this will then populate an iTunes Store splash page, with a link to download the free track.
Note: each gift is only available for 24 hours, and content varies from country to country.
In previous years, Apple has given away games including Score! Classic Goals, Broken Sword, and Sonic Jump, episodes of TV series like Sherlock and How I Met Your Mother, classic movies such as Chaplin’s Modern Times, and music videos and tracks from One Direction, Kesha, and Maroon 5.