Image via Wall Street Journal
UPDATE: The original reference to Chiat\Day as creators of the campaign referred to in this post was incorrect. We regret the error and any confusion it may have caused.
Microsoft is launching a $300 million advertising campaign featuring Jerry Seinfeld to try and slow the juggernaut that has seen Apple take increasingly big bites out of the Windows maker’s dominant share of the personal computer market.
Seinfeld, a known Apple/Mac fan, will reportedly take $10 million to look the other way and come up with one-liners to help transform Microsoft’s stodgy and serious image in the public mind.
The campaign, created by
Chiat/Day, the agency responsible for Apple’s legendary 1984 commercial, MDC Partners’ Crispin Porter + Bogusky in Miami, will also feature comedians Chris Rock and Will Ferrell (who starred in a Mac “switch” ad years ago). Apparently up in Redmond they don’t think Apple’s recent success is funny at all.