— Tim Cook (@tim_cook) December 1, 2013
December 1st is World AIDS Day, a movement that raises awareness for the fight against HIV. Apple is honoring the cause by tinting Apple store logos around the world red.
“We are marking #World AIDS Day by turning Apple’s logo red,” tweeted Apple CEO Tim Cook. “Together we can achieve an AIDS free generation.”
Apple’s flagship NYC store has gone red:
A tipster sent in these images of Apple employees coloring the logo last night at the Regent Street Store in London:
Not all stores are changing their logos for the occasion, but many of Apple’s larger retail locations in different countries have gone red for today. There’s also a new banner on the Apple.com homepage that links to the World AIDS Day website. This is the third year Apple has publicly supported the campaign.
Apple has partnered with U2 frontman Bono’s Product (RED) for years in its fight against AIDS. Last month, Jony Ive collaborated with designer Marc Newson to design and auction off different products that ended up raising $13 million for the charity.